50+ Event Hashtags to Use on TikTok and Instagram

When promoting your event, few channels are as effective — or cost-efficient — as social media. But with all the noise online, you have to be smart about your social media strategy to get noticed. 

An easy place to start? #Hashtags.

Fun fact: The most popular hashtag on Instagram in January 2024 was #love.

Hashtags group certain keywords or phrases, allowing people to follow and engage with topics they’re interested in. Consistently using a hashtag can help you boost the online conversation around your event — and, ultimately, your ticket sales. 

But you have to be selective about which hashtags you use. Stringing together a few random words won’t magically attract hundreds of new followers. 

Luckily, at Eventbrite, we have many years of experience in event marketing. For this article, we consulted our Social Marketing Manager, Kelsi Yamada, for her advice on event hashtag strategy before, during, and after an event.

Are hashtags still a thing? 

One of the main reasons people believe hashtag marketing is no longer effective is because they’re treating them like they did in 2016.

Back then, a ‘hashtag search’ was the only way to find relevant topics within a niche. But these days, algorithms are smarter. Users can type full words or questions into the search bar and find what they need. 

In fact, with Instagram’s meta AI search tool on mobile devices, finding relevant posts is easier than ever. 

So how does hashtag marketing work in 2024?

Adam Mosseri (head of Instagram) recently revealed that hashtags don’t really improve your reach. However, they categorize your posts by topics, allowing non-followers to see your posts if they search for that keyword.  

“Hashtags are an integral part of social media marketing, and social algorithms are based around them”, Kelsi advises. Hashtags signal to algorithms what your content is about so you can reach new audiences for free.

Let’s dive deeper into what this means for your social media campaign. 

Understanding the true power of hashtags in 2024 (and beyond) 

The secret to successful hashtag marketing is using niche phrases to help your target audience find you. Get specific about who you want to reach and use hashtags that align with that audience. 

Imagine you’re hosting an event with a strong sense of community, like Sneaker Con. At first, you’d probably think of using a trending hashtag like #fashion, right?

After all, over one billion social media posts used this hashtag. 

However, a broad hashtag doesn’t tell Instagram which specific type of fashion you want to target, so this hashtag will appear for anyone interested in fashion in general, not just sneakers.