Wild Escapism: How to Plan and Promote Events Championing Adventure and Community

Screens, scrolling, and endless schedules: it’s no wonder event-goers are looking to get away from it all and take a much-needed deep breath. 

Wild Escapism is one of the key event trends emerging from our TRNDS 2025 annual forecasting guide, where we survey event organizers and consumers from across the globe.

And we heard it loud and clear: people are desperate to break free from the pressures (and tedium) of modern life and reconnect with nature in a big way. Three in five consumers told us they want to connect with and immerse themselves in nature—and 77% are willing to pay more for such events.